/* ============================================================
   Reach Consulting — performance marketing studio
   Dark editorial · type-driven · single ember accent
   ============================================================ */

:root{
  --bg:        #0b0b0c;
  --bg-elev:   #141416;
  --ink:       #f3f0ea;   /* warm off-white */
  --ink-dim:   #8d897f;
  --ink-faint: #56524b;
  --line:      rgba(243,240,234,.12);
  --line-soft: rgba(243,240,234,.07);
  --accent:    #ff5a36;   /* ember — used sparingly */
  --accent-ink:#0b0b0c;

  --maxw: 1320px;
  --pad:  clamp(20px, 5vw, 88px);

  --serif: "Instrument Serif", Georgia, "Times New Roman", serif;
  --sans:  "Inter Tight", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --ease: cubic-bezier(.22,.61,.36,1);
}

*{ box-sizing:border-box; margin:0; padding:0; }

html{ scroll-behavior:smooth; -webkit-text-size-adjust:100%; }
@media (prefers-reduced-motion: reduce){ html{ scroll-behavior:auto; } }

body{
  background:var(--bg);
  color:var(--ink);
  font-family:var(--sans);
  font-size:18px;
  line-height:1.5;
  font-weight:400;
  letter-spacing:-.01em;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}

::selection{ background:var(--accent); color:var(--accent-ink); }

a{ color:inherit; text-decoration:none; }
em{ font-style:italic; }

/* ---------- grain + cursor + progress ---------- */
.grain{
  position:fixed; inset:0; z-index:1; pointer-events:none; opacity:.04;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.scroll-progress{
  position:fixed; top:0; left:0; height:2px; width:0%; z-index:120;
  background:var(--accent); transition:width .08s linear;
}
.cursor{
  position:fixed; top:0; left:0; z-index:130; width:34px; height:34px;
  border:1px solid rgba(243,240,234,.5); border-radius:50%;
  transform:translate(-50%,-50%); pointer-events:none;
  transition:width .25s var(--ease), height .25s var(--ease),
             background .25s var(--ease), border-color .25s var(--ease);
  mix-blend-mode:difference; will-change:transform;
}
.cursor.is-hot{ width:64px; height:64px; background:var(--ink); border-color:transparent; }
@media (hover:none),(pointer:coarse){ .cursor{ display:none; } }

/* ---------- shared layout ---------- */
section{ position:relative; z-index:2; }
.eyebrow,.section-kicker{
  font-size:13px; letter-spacing:.18em; text-transform:uppercase;
  color:var(--ink-dim); font-weight:500; display:flex; align-items:center; gap:14px;
}
.eyebrow__index,.section-kicker span{
  font-family:var(--serif); font-size:15px; letter-spacing:0;
  color:var(--accent); text-transform:none;
}
.section-title{
  font-family:var(--serif); font-weight:400; line-height:1.02;
  font-size:clamp(2.4rem,6vw,5rem); letter-spacing:-.015em;
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center;
  font-family:var(--sans); font-size:16px; font-weight:500; letter-spacing:-.01em;
  cursor:pointer; border:none; transition:all .3s var(--ease); will-change:transform;
}
.btn--solid{
  background:var(--ink); color:var(--accent-ink);
  padding:16px 30px; border-radius:100px;
}
.btn--solid:hover{ background:var(--accent); color:var(--accent-ink); }
.btn--ghost{
  border:1px solid var(--line); color:var(--ink);
  padding:11px 22px; border-radius:100px;
}
.btn--ghost:hover{ border-color:var(--ink); background:var(--ink); color:var(--accent-ink); }
.btn--link{ color:var(--ink-dim); padding:16px 6px; }
.btn--link:hover{ color:var(--ink); }
.btn--block{ width:100%; padding:18px; }

/* ---------- nav ---------- */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:100;
  display:flex; align-items:center; justify-content:space-between;
  padding:22px var(--pad);
  transition:background .4s var(--ease), padding .4s var(--ease), border-color .4s var(--ease);
  border-bottom:1px solid transparent;
}
.nav.is-stuck{
  background:rgba(11,11,12,.72); backdrop-filter:blur(14px) saturate(1.4);
  padding-top:14px; padding-bottom:14px; border-bottom:1px solid var(--line-soft);
}
.nav__brand{ display:inline-flex; align-items:baseline; font-family:var(--serif); font-size:26px; }
.brand-mark{ letter-spacing:-.01em; }
.brand-dot{ color:var(--accent); }
.nav__links{ display:flex; gap:34px; }
.nav__links a{
  font-size:15px; color:var(--ink-dim); position:relative; padding:4px 0;
}
.nav__links a::after{
  content:""; position:absolute; left:0; bottom:0; height:1px; width:0;
  background:var(--ink); transition:width .3s var(--ease);
}
.nav__links a:hover{ color:var(--ink); }
.nav__links a:hover::after{ width:100%; }
@media (max-width:760px){ .nav__links{ display:none; } }

/* ---------- hero ---------- */
.hero{
  min-height:100svh; display:flex; flex-direction:column; justify-content:center;
  padding:140px var(--pad) 70px; position:relative; overflow:hidden;
}
.hero__inner{ max-width:var(--maxw); width:100%; margin:0 auto; position:relative; z-index:3; }
.eyebrow{ margin-bottom:36px; }
.hero__title{
  font-family:var(--serif); font-weight:400;
  font-size:clamp(2.9rem,8.2vw,8.2rem); line-height:.97; letter-spacing:-.02em;
  max-width:15ch;
}
.hero__title em{ color:var(--accent); }
.hero__title .line{ display:block; overflow:hidden; }
.hero__title .line > span{ display:block; will-change:transform; }

.hero__foot{
  margin-top:clamp(40px,6vw,72px); display:flex; gap:48px;
  align-items:flex-end; justify-content:space-between; flex-wrap:wrap;
}
.hero__lede{ max-width:46ch; color:var(--ink-dim); font-size:clamp(16px,1.4vw,19px); }
.hero__actions{ display:flex; align-items:center; gap:18px; }

.hero__scene{
  position:absolute; top:50%; right:calc(var(--pad) * -0.2); transform:translateY(-50%);
  width:min(46vw,640px); height:min(46vw,640px); z-index:1;
  pointer-events:none; opacity:.9;
}
.orbit{ position:absolute; inset:0; }
.orbit__ring{
  position:absolute; inset:0; border:1px solid var(--line); border-radius:50%;
  animation:spin 38s linear infinite;
}
.orbit__ring:nth-child(2){ inset:16%; border-color:var(--line-soft); animation-duration:26s; animation-direction:reverse; }
.orbit__core{
  position:absolute; top:50%; left:50%; width:13px; height:13px; border-radius:50%;
  background:var(--accent); transform:translate(-50%,-50%);
  box-shadow:0 0 60px 12px rgba(255,90,54,.35);
}
.orbit__ring::before{
  content:""; position:absolute; top:-4px; left:50%; width:7px; height:7px; border-radius:50%;
  background:var(--ink); transform:translateX(-50%);
}
@keyframes spin{ to{ transform:rotate(360deg); } }
@media (max-width:900px){ .hero__scene{ opacity:.35; right:-20%; } }

.hero__cue{
  position:absolute; bottom:34px; left:var(--pad); z-index:3;
  display:flex; align-items:center; gap:14px; color:var(--ink-faint);
  font-size:12px; letter-spacing:.2em; text-transform:uppercase;
}
.hero__cue-line{ width:60px; height:1px; background:var(--line); position:relative; overflow:hidden; }
.hero__cue-line::after{
  content:""; position:absolute; inset:0; background:var(--accent);
  transform:translateX(-100%); animation:cue 2.4s var(--ease) infinite;
}
@keyframes cue{ 0%{transform:translateX(-100%);} 60%,100%{transform:translateX(100%);} }

/* ---------- marquee ---------- */
.marquee{
  border-top:1px solid var(--line); border-bottom:1px solid var(--line);
  overflow:hidden; padding:26px 0; white-space:nowrap;
}
.marquee__track{
  display:inline-flex; align-items:center; gap:30px;
  font-family:var(--serif); font-size:clamp(28px,4vw,52px); color:var(--ink);
  animation:slide 34s linear infinite; will-change:transform;
}
.marquee__track .sep{ color:var(--accent); }
.marquee:hover .marquee__track{ animation-play-state:paused; }
@keyframes slide{ to{ transform:translateX(-50%); } }

/* ---------- stats ---------- */
.stats{ padding:clamp(80px,12vw,160px) var(--pad); max-width:var(--maxw); margin:0 auto; }
.stats__intro{ display:flex; align-items:baseline; justify-content:space-between; gap:24px; flex-wrap:wrap; margin-bottom:64px; }
.stats__note{ font-size:13px; color:var(--ink-faint); }
.stats__grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
.stat{ background:var(--bg); padding:clamp(28px,3vw,46px) clamp(24px,2.6vw,38px); }
.stat__num{ display:block; font-family:var(--serif); font-size:clamp(3rem,6vw,5.2rem); line-height:1; letter-spacing:-.02em; }
.stat__label{ display:block; margin-top:18px; color:var(--ink-dim); font-size:15px; max-width:22ch; }
@media (max-width:900px){ .stats__grid{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:520px){ .stats__grid{ grid-template-columns:1fr; } }

/* ---------- services ---------- */
.services{ padding:clamp(80px,10vw,150px) var(--pad); max-width:var(--maxw); margin:0 auto; }
.services__head{ margin-bottom:clamp(48px,7vw,90px); }
.services__head .section-kicker{ margin-bottom:26px; }
.svc-list{ list-style:none; border-top:1px solid var(--line); }
.svc{
  display:grid; grid-template-columns:80px 1fr auto; align-items:center;
  gap:clamp(16px,4vw,60px); padding:clamp(26px,3.4vw,44px) 0;
  border-bottom:1px solid var(--line); position:relative; transition:padding .4s var(--ease);
}
.svc::before{
  content:""; position:absolute; inset:0; background:var(--bg-elev);
  transform:scaleY(0); transform-origin:bottom; transition:transform .45s var(--ease); z-index:-1;
}
.svc:hover{ padding-left:clamp(14px,2vw,28px); padding-right:clamp(14px,2vw,28px); }
.svc:hover::before{ transform:scaleY(1); }
.svc__no{ font-family:var(--serif); font-size:20px; color:var(--accent); }
.svc__body h3{ font-family:var(--serif); font-weight:400; font-size:clamp(1.7rem,3.4vw,2.7rem); line-height:1.05; letter-spacing:-.01em; }
.svc__body p{ margin-top:12px; color:var(--ink-dim); max-width:54ch; font-size:16px; }
.svc__meta{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-faint); white-space:nowrap; }
@media (max-width:760px){
  .svc{ grid-template-columns:48px 1fr; }
  .svc__meta{ display:none; }
}

/* ---------- approach (sticky) ---------- */
.approach{
  padding:clamp(80px,10vw,150px) var(--pad);
  max-width:var(--maxw); margin:0 auto;
  display:grid; grid-template-columns:0.85fr 1.15fr; gap:clamp(40px,6vw,100px);
  align-items:start;
}
.approach__sticky{ position:sticky; top:18vh; align-self:start; }
.approach__sticky .section-kicker{ margin-bottom:28px; }
.approach__title{ font-family:var(--serif); font-weight:400; font-size:clamp(2.6rem,5vw,4.4rem); line-height:1; letter-spacing:-.015em; }
.approach__title em{ color:var(--accent); }
.approach__sub{ margin-top:24px; color:var(--ink-dim); max-width:34ch; }
.approach__steps{ list-style:none; }
.step{
  padding:clamp(34px,4vw,56px) 0; border-top:1px solid var(--line);
  opacity:.32; transition:opacity .5s var(--ease);
}
.step:first-child{ border-top:none; }
.step.is-active{ opacity:1; }
.step__no{ font-family:var(--serif); font-size:18px; color:var(--accent); }
.step h3{ font-family:var(--serif); font-weight:400; font-size:clamp(1.9rem,3.6vw,3rem); margin-top:8px; letter-spacing:-.01em; }
.step p{ margin-top:16px; color:var(--ink-dim); max-width:50ch; }
@media (max-width:860px){
  .approach{ grid-template-columns:1fr; }
  .approach__sticky{ position:static; }
}

/* ---------- work ---------- */
.work{ padding:clamp(80px,10vw,150px) var(--pad); max-width:var(--maxw); margin:0 auto; }
.work__head{ margin-bottom:clamp(48px,6vw,80px); }
.work__head .section-kicker{ margin-bottom:26px; }
.work__note{ margin-top:18px; font-size:13px; color:var(--ink-faint); }
.work__grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
.case{
  background:var(--bg); padding:clamp(28px,2.6vw,40px);
  display:flex; flex-direction:column; gap:14px; min-height:340px;
  transition:background .4s var(--ease); cursor:pointer;
}
.case:hover{ background:var(--bg-elev); }
.case__top{ display:flex; align-items:center; justify-content:space-between; }
.case__tag{ font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-dim); }
.case__num{ font-family:var(--serif); color:var(--ink-faint); font-size:20px; }
.case__metric{ font-family:var(--serif); font-weight:400; font-size:clamp(3rem,5vw,4.6rem); line-height:1; margin-top:auto; letter-spacing:-.02em; }
.case:nth-child(2) .case__metric{ color:var(--accent); }
.case__desc{ color:var(--ink-dim); font-size:15px; max-width:30ch; }
.case__cta{ font-size:14px; color:var(--ink); opacity:0; transform:translateY(6px); transition:all .35s var(--ease); }
.case:hover .case__cta{ opacity:1; transform:none; }
@media (max-width:860px){ .work__grid{ grid-template-columns:1fr; } .case{ min-height:0; } }

/* ---------- quote ---------- */
.quote{
  padding:clamp(90px,13vw,180px) var(--pad); max-width:1100px; margin:0 auto; text-align:center;
}
.quote__text{ font-family:var(--serif); font-weight:400; font-size:clamp(1.9rem,4.4vw,3.6rem); line-height:1.18; letter-spacing:-.01em; }
.quote__cite{ margin-top:40px; display:flex; flex-direction:column; gap:4px; }
.quote__name{ color:var(--ink); }
.quote__role{ color:var(--ink-faint); font-size:14px; }

/* ---------- cta ---------- */
.cta{ border-top:1px solid var(--line); padding:clamp(80px,11vw,160px) var(--pad); }
.cta__inner{ max-width:880px; margin:0 auto; }
.cta__inner .section-kicker{ margin-bottom:28px; }
.cta__title{ font-family:var(--serif); font-weight:400; font-size:clamp(2.6rem,6.5vw,5.4rem); line-height:1; letter-spacing:-.02em; }
.cta__form{ margin-top:clamp(40px,5vw,64px); display:grid; grid-template-columns:1fr 1fr; gap:28px; }
.field{ display:flex; flex-direction:column; gap:10px; }
.field--wide{ grid-column:1 / -1; }
.field label{ font-size:13px; letter-spacing:.06em; text-transform:uppercase; color:var(--ink-dim); }
.field input,.field textarea{
  background:transparent; border:none; border-bottom:1px solid var(--line);
  color:var(--ink); font-family:var(--sans); font-size:18px; padding:12px 0; resize:none;
  transition:border-color .3s var(--ease);
}
.field input::placeholder,.field textarea::placeholder{ color:var(--ink-faint); }
.field input:focus,.field textarea:focus{ outline:none; border-color:var(--accent); }
.cta__form .btn{ grid-column:1 / -1; margin-top:8px; }
.cta__formnote{ grid-column:1 / -1; text-align:center; color:var(--ink-faint); font-size:13px; }
@media (max-width:620px){ .cta__form{ grid-template-columns:1fr; } }

/* ---------- footer ---------- */
.footer{
  border-top:1px solid var(--line); padding:clamp(48px,6vw,80px) var(--pad) 40px;
  display:grid; grid-template-columns:1.6fr 1fr 1fr; gap:40px; max-width:var(--maxw); margin:0 auto;
}
.footer__brand .brand-mark{ font-family:var(--serif); font-size:28px; }
.footer__brand .brand-dot{ font-family:var(--serif); font-size:28px; }
.footer__brand p{ margin-top:14px; color:var(--ink-dim); max-width:26ch; font-size:15px; }
.footer__col{ display:flex; flex-direction:column; gap:12px; }
.footer__h{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:var(--ink-faint); margin-bottom:6px; }
.footer__col a{ color:var(--ink-dim); transition:color .3s var(--ease); }
.footer__col a:hover{ color:var(--ink); }
.footer__muted{ color:var(--ink-faint); font-size:14px; }
.footer__legal{ grid-column:1 / -1; border-top:1px solid var(--line-soft); padding-top:28px; margin-top:16px; display:flex; justify-content:space-between; gap:18px; flex-wrap:wrap; font-size:13px; color:var(--ink-dim); }
@media (max-width:760px){ .footer{ grid-template-columns:1fr 1fr; } .footer__brand{ grid-column:1 / -1; } }

/* ---------- reveal animation ---------- */
[data-reveal]{ opacity:0; transform:translateY(26px); transition:opacity .8s var(--ease), transform .8s var(--ease); }
[data-reveal].is-in{ opacity:1; transform:none; }
.hero__title .line[data-reveal]{ opacity:1; transform:none; }
.hero__title .line[data-reveal] > span{ transform:translateY(105%); transition:transform .9s var(--ease); }
.hero__title .line.is-in > span{ transform:none; }
@media (prefers-reduced-motion: reduce){
  [data-reveal],[data-reveal] *{ opacity:1 !important; transform:none !important; transition:none !important; }
  .orbit__ring,.marquee__track,.hero__cue-line::after{ animation:none !important; }
}